HIP HOP FOR HEALTH WITH RASCAL THE RACCOON
Premise: Kids join celebrity mascot Rascal the Raccoon in a fun, informative fitness work out and educational program geared to fight childhood obesity and diabetes.
The Show: Rascal and Olympic athlete, trainer and fitness guru, Jon Jackson, introduce kids to a medium impact aerobic work-out, along with sharing important tips on diet, nutrition, and weight-loss. They also offer insight into beating Juvenile Onset Diabetes.
This kid-friendly video utilizes animated graphics and Rascal’s unique blend of humor and energy to get kids off the sofa and into a regular health regime. A series of exercises will be designed specifically for kids with a energetic, hip-hop musical score to keep them motivated and make it fun for all ages.
By directly approaching learning establishments, Rascal brings his important message directly to the kids and makes it a part of their daily curriculum, emphasizing the importance of fitness and health to the well-being of the child.
With a national marketing campaign for schools across the country, Rascal hopes to get the word out that we can beat diabetes, one child at a time.